Challenge your perspective and you can challenge the world!
Our planet is facing unprecedented and extraordinary challenges like growing inequality of income and wealth, trans-border and internal migration, urbanisation, demographic shifts, increased population and consumption. Directly linked to this, we see water scarcity, climate change, species extinction, exploitation of indigenous communities for resources and an unstable global economy – to name a few. So, we live in a time of unprecedented change that are occurring faster and faster with all the more complex consequences we do not know the ramifications of. How should we relate to this? Should we stay paralyzed, hide under the table and wait for it to wear off? Or should we respond to the triggers of the changes – namely ourselves? I say, let us look at them, learn from how we got here and do better. One of the best places to start is how we do business, even more importantly the foundation of business – our perspective.
Business opportunities are grasped because someone sees the potential and decides to act on it. But the ability to see the potential in the first place, starts with how a person perceives the context. Generally, understanding the processes inside the minds of business developers during strategy evaluation is essential for understanding their choices and behaviours. It is a loop process where the elements consists of a) identifying the problem or opportunity, b) diagnosing the nature of it, c) realizing what actions needs to be taken, and lastly, d) conceiving how the issue should be addressed (Wit & Meyer, 2010). But the whole process starts with how the individual perceives the world, so I ask: How do you see the world? Can you see it differently? And if you did, how would that change strategy planning and the future of your business?
By understanding how we see the world, we can challenge that perspective and also change our actions. The challenges we face can be seen as threats or opportunities – that is your choice. You can chose to see the social and the environmental issues at hand as opportunities for your business to do things more aligned with our planet and by so finding new markets, sustainable competitive advantages and more effective means to reduce cost and risk. And because the world is in constant movement, and change is inevitable – we have to accept it anyway, so why wait? If we embrace the wave of change and make it our own, we can create improved value for customers, society, stakeholders and our planet, gaining profit with a sweeter taste.
So how does one go about it? There are no definitive answers, but I believe it depends on at least three basic things: a) you can see opportunities in challenges b) you have the courage and the means to act on it and c) you are really good at what you’re doing. For that is exactly what we do in Fjord IT, we saw the challenge IT is for the environment and decided it is an opportunity to do something special. Then we used our courage to act on it knowing we can be the best at what we are doing. The result is improved value for our customers and the environment. We embrace and ride on change, and have great fun in the process.
Monica HaltvikBob De Witt & Ron Meyer. 2010. Strategy: Process, Content, Context: An International Perspective. South-Western Cengage Learning.